WEARABLES

Wearables is a wellness brand on a mission to supplement every moment. I worked directly with the founders to bring their vision to life: a fun and youthful vitamin patch that speaks to a live-out-loud generation. The goal was to pioneer a new way to take your daily doses, which required a behavioral change among audiences. What resulted was a cohesive yet lively brand story about what it means to wear your wellness, a calm and cool brand voice with the perfect amount of pep, super digestible messaging, and endless possibilities for a more well future.