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TUSSLE


Project: Naming, Brand Identity and Story, Tone of Voice, Messaging, Visual Identity, (the whole thing)
Role: Copy Lead
Agency: General Purpose Studio

Tussle is a gentle yet daring leader of the better sex for all movement, making healthful sexual wellness products that bring more feeling, excitement, and pleasure into the world. Alongside General Purpose, I helped bring the brand to life.
Running on Cargo