︎

TUSSLE


Project: Brand naming; brand identity and story; tone of voice; messaging; visual identity; the whole thing
Role: Copy Lead
Agency: General Purpose Studio

Tussle is a gentle yet daring leader of the better sex for all movement, making healthful sexual wellness products that bring more feeling, excitement, and pleasure into the world. My team at General Purpose Studio and I brought the brand to life.
Running on Cargo