︎

HALFDAY


Project: Brand identity and story; tone of voice; messaging; website and product copy
Role: Lead Copywriter
Agency: Someone & Others

Halfday is a seriously delicious and unexpectedly healthy iced tea made with classic flavors. In relaunching the brand, the goal was to focus on the feeling and hone in on a unique perspective. Halfday’s rebrand caught the attention of Dieline.


 
Running on Cargo