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HALFDAY


Project: Brand Identity, Brand Story, Tone of Voice, Messaging, Website and Product Copy
Role: Lead Copywriter
Agency: Someone & Others

Halfday is a seriously delicious and unexpectedly healthy iced tea made with classic flavors. In relaunching the brand, the goal was to focus on the feeling and hone in on a unique perspective. Halfday’s rebrand caught the attention of Dieline.


 
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