SKATE TO THE POLLS
Project: Strategy; messaging; OOH; merch; website and social copy
Role: Copy Lead
Agency: General Purpose Studio
Skate To The Polls is a non-partisan movement to involve skateboarders in local and national politics, backed by Red Bull. Alongside my team at General Purpose Studio, I helped develop a full 360 campaign from digital to IRL assets and activations, complete with merch, events, OOH, media kits, and social content. The goal was to educate and inspire a generation on the move.
︎ SOCIAL CONTENT
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︎ WEBSITE
︎ MERCH
Made with the help of EVERPRESS
︎︎︎ OOH AND IRL TURNOUT
Our efforts successfully garnered an enthusiastic response. Our OOH assets and merch made the perfect backdrop to all the skaters who came out to make a difference.
