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PLUS


Project: Tone of voice; brand messaging; website, email, and ad copy; social
Role: Lead Copywriter
Agency: Someone & Others

Plus is a zero-waste personal care brand that makes shower time less wasteful and more fun. The goal was to communicate Plus’ lofty ambitions and innovative use in a cohesive, non-confusing way. How do we show the world a new way to shower? Plus launched in 2021 and has since appeared in Nylon, Elle, Harper’s Bazaar, and more.
Running on Cargo