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GOOD WEIRD


Project: Brand naming; brand identity; brand story; tone of voice; messaging
Role: Lead Copywiter
Agency: Someone & Others

GOOD WEIRD is a genderless skincare and beauty brand that blurs and blends more than just creamy foundations. In naming and developing the brand, my goal was to flip the script on beauty industry language. GOOD WEIRD products never hide, conceal, or take away. Instead, they enhance, add, and accentuate. Beauty is an experience everyone should get to explore. WWD, Paper, Beauty Independent, Highsnobiety, Hypebeast, Complex, V Magazine, Nylon, and more seem to agree.


    

Running on Cargo