ILOVECREATIVES
Project: Tone of voice; social strategy and concepts; social copy
Role: Copy Lead
Agency: General Purpose Studio
ilovecreatives is a place for multi-hyphenates of all kinds to learn, connect, and find work. General Purpose Studio — the creative studio I co-founded — served as ilovecreatives’ social agency, strategizing and producing highly original content. The goal was to create serial content with longevity, shareability, and real value.
SUPERLATIVES: mini rewards we encouraged people to send to their friends
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AFTERSCHOOL SPECIAL: bit-sized lessons for sharpening skills
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CONTENT SNACKS: internet finds and original content to fit inside a figurative lunch box
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TEXT POSTS: relatable, shareable, loveable
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TIPS & TRICKS: shortcuts and advice for making slashie life easier
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IMESSAGE INTERVIEWS: an extremely recognizable format used to interview creatives
ANATOMY OF A WEBSITE: demystifying industry lingo one animated carousel at a time
