AQUAGEAR

Aquagear is a water purifying brand on a mission to provide clean drinking water to all. I helped expand Aquagear’s brand ethos into something you can hold, read, and lovingly stick to the fridge.

In a world of oversaturated digital spaces, the goal was to meet Aquagear’s followers and fans somewhere new: in real life. But how do we spread awareness for water safety, discuss the latest in water news, make a lasting connection with our audience, and have fun along the way? The answer: a physical zine full of fun facts, interesting articles, engaging challenges, and more, sent to Aquagear’s subscribers. I lead creative concepting, strategized an optimal balance between educational and fun content, further developed Aquagear’s brand voice into long-form mediums, and wrote all copy.

The first edition of Currents ︎︎︎