CONVERSE

Converse needs no introduction but here is one anyway — legendary sneaker brand, blending worlds of skate, sport, streetwear, fashion, music and more. I help lead the global team, overseeing creative.

Camp Flog Gnaw (2024)

Day One was brought back for the second year to be Converse’s on-the-ground team, concepting and capturing social content. I helped lead the global team from start to finish. Our goal was to expand the scope of our storytelling and go beyond what’s expected – granting fans unrivaled access to Flog via Converse’s specific lens. We won big by fully leaning into serial entertainment, spotlighting our fans directly on the feed and tapping into Converse’s deep reserve of brand affiliated talent – keeping fans engaged all weekend long. Our efforts racked up 10.4M views and plays, 43.4K shares and a 6.77% engagement rate. We handled all production on the ground (in collaboration with AEG) and produced assets for both Instagram and TikTok.

Run Star Trainer
I helped lead the global team in launching a new silhouette, the Converse Run Star Trainer. Our creator-led campaign featured over 30 collaborators and spanned numerous global markets. We leaned into various aesthetics, encouraging creators to do what they do best in styling the new shoe. The result? 11.2M owned and creator organic impressions, over 700k owned and creator organic engagements and 88% higher engagement rate than our previous top performing campaign.